TikTok is introducing a fresh option that allows them to reduce the quantity of AI-made content appearing in their timelines. This move comes as the platform disclosed that it currently hosts over 1 billion content made with AI.
Trial and Implementation
This change is undergoing trials over the coming weeks before a widespread launch. This advancement comes amid a increase in AI-generated material, driven by emerging video-generation tools.
AI Proliferation Online
It has been noted that approximately 10% of the fastest-growing content creators on a competing service only show AI-generated videos. A significant portion of this output is considered “AI slop”, a label for inferior, factory-style content that is frequently absurd or surreal.
“We know from our community that numerous viewers like content created using AI tools, ranging from AI artwork to educational videos, and we aim to give people the option to see more or less of that, based on their own preferences,” stated a spokesperson.
Scale of AI Content
TikTok disclosed that there are currently 1.3 billion videos on its app tagged as made with AI. In total, in excess of 100 m media items are uploaded to the service daily, making clips made by AI a limited part of its total content library.
How to Adjust Settings
Users will be able to limit or boost the volume of AI content they view by accessing the “manage topic” setting in the platform and picking AI-made media. Further subjects that are already be controlled under the tool cover politics, style, cosmetics, and choreography.
AI Disclosure Rules
The platform’s rules require content makers to identify lifelike AI-made content, and it bans malicious deepfakes of public figures or critical incidents. Any realistic AI-generated clip that is without a tag can be removed under its terms of service.
Additionally, the service will from now on apply an “AI-made” label to content made using its proprietary AI systems, or detected by an collaborative effort for recognizing content made by AI. This action is intended to stop users from trying to evade the disclosure requirement.
Educational Initiatives
TikTok is furthermore introducing a two million dollar AI literacy fund for experts and groups to develop learning resources about using AI responsibly. This initiative will support charitable organizations dedicated to training computer science.
Moderation Strategy
The platform has defended its content review process, during discussion over intentions to cut jobs for hundreds of review team members in the United Kingdom. It is planning to reduce a significant number of roles in its trust and safety team in London, with worker representatives and online safety experts expressing worry that humans are being replaced by AI moderation.
A company official explained that staff-based oversight would continue to be important, but artificial intelligence can shield workers by removing the most distressing content ahead of it gets reviewed by humans. TikTok reported a notable drop in disturbing and violent content reviewed by human moderators over the past year due to reliance on its automated systems.
“We think that it’s essential to integrate people and machines to ensure user safety,” the official commented. “We’ll have staff as part of that process, but we further consider it’s extremely critical to reduce exposure to dangerous material as swiftly, which is the area in which a significant AI assistance is really helping us process content quickly.”
